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After a delayed launch, Netflix begins it’s password sharing crackdown in the U.S.

The streamer had originally planned to introduce “paid sharing” to U.S. subscribers in the first quarter of this year, but pushed the start date back to the summer.

Under the new rules, U.S. subscribers will have to either kick people off their Netflix account or pay $7.99/month for an additional membership for those outside their main household.

Netflix is sending out an email to those members in the U.S. who are sharing their Netflix account, detailing the available options and pointing members to further help documentation.

The company had tested the feature in Latin American markets before expanding access to Canada, New Zealand, Portugal, and Spain earlier this year.

The timing of the launch announcement is notable, as today HBO Max is transforming into Max, a new service that combines HBO and Discovery+ content under one roof.

Next month on June 27th, Paramount+ will also add Showtime to its service.

Do you think this will impact Netflix’s popularity with those who are legit subscribers?