OshKosh B’Gosh is getting into the back-to-school spirit with a cool new ad campaign aimed to encourage kids to go after their dreams in a big, bold way.
The new ad campaign features Mariah Carey’s daughter, Monroe, who appears as a young 10-year-old Mariah, and honors her emotional childhood, songwriting, and her impact.
Muhammad Ali and Outkast are also a part of the campaign, that encourages children to “dream boldly about who they’ll become someday.” Inner monologues from Ali and Outkast’s perspective detail the dreams they had to propel them into the megastars they would later become.
While modeling the latest OshKosh B’Gosh fashions, the child icons show just how dreaming big never goes out of style, just like the children’s brand.
What would you tell your 10-year-old self?