Duke’s mayonnaise is diversifying into the beer market with it’s own beer. The iconic mayonnaise brand, a fan favorite in the south, is typically used on sandwiches as a tasty condiment. But now, with the help of the Champion Brewing Company, Duke’s has created a Vienna style lager that is now popping up in some breweries and restaurants in the Carolinas and Virginia. It’s called “Family Recipe.” So is there actually mayo in the beer? No. In a press release, Duke’s Brand Marketing Manager of Mayohem, Rebecca Lupesco, says “It’s bold, southern, and a little saucy.” She goes on to say: “Champion has perfected the art of beer and food pairings with Family Recipe – sun-ripened, juicy tomatoes, crispy bacon, lots of Duke’s mayo, and a refreshing sipping beer is basically what summertime is made for.” Look for the new brew to be poured at the upcoming “Duke’s Mayo Classic” football games on Sept 2nd and 4th at Bank Of America Stadium. ECU will play App State on Sept 2nd, followed a couple of days later with Georgia taking on Clemson.
Social Media reactions:
“Should’ve been called the Beer-L-T and we all know it” – Cory Thorpe
“Just because you can, doesn’t mean you should! Gross!!” – Sharon Staub
“Please, Dukes Mayo! NEVER CHANGE A THING! Love it and don’t buy anything else!!!” – Rita Smith
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