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At the premiere of “Despicable Me 4,” Will Ferrell jokingly announced his campaign to be named PEOPLE’s Sexiest Man Alive in 2024, advocating for comedians to be considered for the title.

Dressed as a “sexy villain,” Ferrell playfully promoted his candidacy with subliminal messages and humor.

His Anchorman co-star Paul Rudd, who won the title in 2021, supported Ferrell’s campaign, emphasizing the importance of owning the title.

The event also marked a mini Anchorman reunion with Ferrell, Kristen Wiig, and Steve Carell, reflecting on the film’s enduring legacy.

Ferrell has occasionally reprised his role as Ron Burgundy, most recently roasting Tom Brady in a Netflix special.