This past Sunday, the VMAs aired and were apparently quite popular this year. The VMAs earned the top spot in primetime cable across key demographics. Compared to last year, there was a nine percent increase in Total Minutes Consumed (TMC) compared to the previous year.
The network also says that this year’s VMAs recieved 38 million interactions across all U.S. platforms. The VMAs also had better numbers in other countries.
Performances were top notch. Olivia Rodrigo, Foo Fighters, Justin Bieber and The Kid Laroi, Shawn Mendes all performed. Madonna came on stage to congratulate MTV on 40 years of programming.
Why do you think the VMAs were so successful this year?