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Something In The Water Fest Pics

Source: Brian Ach / Brian Ach

In 2019, Pharrell debuted his music festival, Something in the Water in his hometown of Virginia Beach.

Acts like Jay-Z, Diddy, Usher, Snoop and more performed. The festival was canceled in 2020 and 2021 due to the pandemic.

After the shooting death of his cousin in March 2020 by a Virginia Beach officer and a lack of response from the City over the shooting, he is pulling the festival from Virginia Beach. Pharrell wrote a letter explaining his decision to the Virginia Beach City Manager.

The City Manager wrote back asking for a sit down meeting so he can understand, the sentiment that has brought us to this point. Something In The Water brought $41 million into Virginia Beach in 2019.

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