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North Carolina’s first sports books open before March Madness


Caesars/Harrahs’ Cherokee Casino Resort

North Carolina’s first-ever sports betting venue opened to the public on Thursday.

The Eastern Band of Cherokee Indians (EBCI) announced that “The Book” opened at the Harrah’s Cherokee Casino Resort in Cherokee, NC and at the Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC.

The sports books are the culmination of a partnership between the EBCI, Caesars Entertainment and William Hill, the world’s most-recognized sports betting company.

“We are excited to offer legal sports betting at The Book, and just in time for March Madness,” Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians, said. “We would like to thank our partners at William Hill and Harrah’s Cherokee Casinos, as well as members of the state, for making this opening possible.”

“We are grateful for our relationship and partnership with the Eastern Band of Cherokee Indians and are ready for sports fans to join us at The Book at Harrah’s Cherokee Casinos,” Brooks Robinson, Regional Senior Vice President & General Manager of Harrah’s Cherokee Casino, said. “We are proud to house North Carolina’s first sports betting venues and are confident that it will be an amenity our guests will enjoy.”

The Book at Harrah’s Cherokee Casino Resort is a state-of-the-art part of North Carolina’s first casino. A viewing area with reclining chairs and a 90-foot ultra-high definition screen with a Vegas style atmosphere.

Guests have the option to place bets at one of the seven ticket windows or from one of the ten self-service betting kiosks available. For a more inclusive experience, private groups can reserve space in a “fan cave” in the Upper Deck of the book.

For more information, visit Caesars’ website here.

North Carolina’s first sports books open before March Madness  was originally published on