Coca-Cola Launches Prebiotic Soda

Source: The Washington Post / Getty

Coca-Cola is entering the prebiotic soda market with Simply Pop, a lineup of drinks packed with health-boosting nutrients like prebiotic fiber, Vitamin C, and Zinc.

The company aims to attract wellness-focused Gen Z-ers and Millennials who are interested in healthier soda options by offering a balance of innovation and trust in a familiar brand like Simply.

Simply Pop will come in five flavors, including Strawberry, Pineapple Mango, Fruit Punch, Lime, and Citrus Punch, all containing no added sugar and 25-30% real fruit juice from concentrate.

The launch of Simply Pop is an extension of the popular Simply juice brand, targeting consumers who have grown up with and trust the Simply brand for quality and taste.