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Usher Reflects On ‘Bidding War’ Between Him & Justin Timberlake Over Justin Bieber

Recently, Usher shared more about his past with Justin Bieber and how he had to outbid Justin Timberlake to sign Bieber. Usher said, “When you are at the top of your game, some of the greatest things will be presented to you, and it was, I think, right after Confessions that I was introduced to Justin Bieber and Scooter Braun.” He continued, “I presented Scooter with an offer that I felt like he couldn’t resist. We built a friendship, but this would obviously create a partnership that would span us forever, and it was a bit of a bidding war between me and Justin Timberlake.” He added, “I was like, ‘I’m not certain that I could understand each and every producer that this artist could benefit from, but what I can tell you is I’m going to give you my passion,’ and ‘I’m going to give you every bit of what I have to offer.'” Usher continued, “So if you want to go with Justin, that’s Justin and Justin. Me, it’s only one Justin. So that obviously created a relationship and that support for him as an entrepreneur, because I think that he was trying to find himself as well.”

Why do you think Justin Bieber made the best choice by choosing Usher over Justin Timberlake?