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Stephen “tWitch” Boss’ mother, Connie Boss Alexander, expressed that she wanted to reach out her late son in regards to his recent Gap campaign.

She wrote on Instagram, “I almost called you to say son look at you in this ad! Then I remembered. My heart.”

The campaign was released more than a month after he died by suicide on Dec. 13, 2022.

The Gap and Brooklyn Circus collaboration explores individuality, movement, modern prep, academia, music, and culture from the 1960s until present  Boss’s wife, Allison Holker Boss, also discussed the campaign in a press release.

She said, “When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them.”

What do you think about tWitch’s latest campaign?