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Beyonce Renaissance

Source: Beyonce / other

Tiffany & Co. is making a very luxe line of merch inspired by Beyoncé’s ongoing Renaissance World Tour.

On Thursday, the jewelry company, known for its white gold pieces and tiny blue boxes, announced that they are creating a limited-edition collection of their signature “Return To Tiffany” design in honor of the queen herself.  The collection will feature an array of pieces with the classic silver circular lock charm. A small horse and the words “Tiffany & Co. New York 925” are engraved on the front, while “Welcome to the RENAISSANCE Beyoncé 925” is on the back.

The special collection will launch on July 29, and all proceeds will go to Tiffany’s ABOUT LOVE Scholarship program, the singer’s BeyGOOD Foundation, and her husband Jay-Z’s Shawn Carter Foundation.

When a favorite artist collaborates with a product, how likely are you to purchase it?