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While Amazon Prime Day may offer good deals for consumers, it also ups the ante for criminals conducting scams and phishing attacks, authorities say. The scams began early Tuesday as the two-day event got underway, with hundreds of thousands of bogus emails that claimed to be from Amazon arriving in in-boxes all over the country, security experts say. Almost all of them include a link that supposedly connects the unsuspecting customer to Amazon’s website — but actually allows scammers to steal vital information from the user’s computer, authorities say. Experts are advising people to avoid opening any links sent by Amazon, even if they look legitimate. During last year’s Prime Day event, authorities received more than 3,700 reports from people who said their computers were infected or they were ripped off by Internet thieves claiming to be from Amazon, police say. Have you ever fallen victim to an online scammer?