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In an era of everyone having a brand perhaps it was a matter of time until our beloved skyline was affected (again*.)
(*Real ones know that after the Hearst Tower changed their name, it became logo’ed by the new occupant.)
According to WSOC-TV, Wells Fargo wants to put their name on top of the former Duke Energy building.
Wells Fargo owns the building. Wachovia, which Wells Fargo acquired in 2008, built the 48-story tower in the 2000s.
The bank must get approval from the city first before putting up the sign. There is no timeline for when this could happen.
Reviews have been mixed with considering it “tacky” chief among them.
What do you think?
